JAPAN AND INTERNATIONAL MOTION PICTURE COPYRIGHT ASSOCIATION,INC.

news&press

FILM INDUSTRY JOIN MPA/JIMCA & U.S. EMBASSY TO CELEBRATE WORLD IP DAY WITH SPECIAL SCREENING OF “THE REVENANT” April.26.2016

「世界知的所有権の日」記念上映会を開催しました
* Ms. Jessica Webster, Minister Counselor, Economic and Science Affairs, Embassy of the United States of America and Mr. Hideyuki Sato, Senior Sales Manager, Strategic Planning & Operation, Twentieth Century Fox Japan

On April 26, 2016, Japan and International Motion Picture Copyright Association (JIMCA), with the support of the U.S. Embassy hosted a special screening of the feature film “The Revenant” at TOHO Cinemas Roppongi to celebrate World IP Day. The film has received numerous accolades including an Academy Award for Best actor and director.

World IP Day is all about celebrating creativity and innovation. This year, the theme is “Digital Creativity: Culture Reimagined”. In today’s digital environment, it’s vital to put in place effective digital copyright protection to safeguard the value of creative content.

Prior to the screening, Ms. Jessica Webster, Minister Counselor, Economic and Science Affairs, Embassy of the United States of America, said to an audience of approximately 150, “I am delighted to be able to introduce The Revenant. You may know that The Revenant is based on a novel by the U.S. Ambassador to the World Trade Organization Michael Punke. Ambassador Punke is a lawyer by training but also a great outdoorsman who was inspired by the true story that became his novel. He may not be able to talk about his own movie due to his role in the government, but I am glad that I can!
“In many ways, his film is such a fitting choice for World Intellectual Property Day. If anyone is a champion of protecting intellectual property, it would be Ambassador Punke. He has built a distinguished career negotiating trade agreements, which often include some discussion of how to create a policy environment that supports creativity and innovation.
“The film embodies the essence of today’s theme, which is about reimagining cultures and digital creativity in a period of rapidly evolving technology
“We want to reward the entire production team for their talents and encourage them to continue taking risks and investing in their art. Thinking about the cultural and intellectual influence of film, these artists are, at times, also investing in their audiences and helping to shape public discourse. Yet less than a week before the movie was released, someone posted it to the Internet, costing the studio a significant financial lost.
“These kinds of acts demonstrate the importance of protecting intellectual property, including copyrights, with supportive policies that sustain jobs and motivate the next generation to pursue careers in this field.
For tonight, let’s let the film speak for itself about the value of artistic pursuit. Please enjoy The Revenant!

Mr. Hideyuki Sato, Senior Sales Manager, Strategic Planning & Operation, Twentieth Century Fox Japan, Inc. which provided the film for the event, said, “I am honored that “The Revenant” has been selected as the feature film for World IP Day this year.
“This film was awarded three major Academy Awards. Leonardo DiCaprio won an Oscar for Best Actor to show he was a superstar both in name and in reality. Alejandro Gonzalez Inarritu accepted the Oscar for Best Director for the second consecutive year while Emmanuel Lubezki won the Academy Award for Best Cinematography for the third successive year. Ryuichi Sakamoto composed the music to add a sense of tension and dignity to the film. This is one of the best films in history created by the greatest actors and staff.
“The Revenant was shot only with natural sunlight and fire without using any artificial lighting which did not exist in the era. Top films always have value and we have paid for it, which has developed the motion picture industry.
“Cinema is an entertainment and you do not need to think of it too seriously. However we could disappoint the people who are proud of working for the industry if we watch films illegally. So please tell them “It is not good” when you find the people choosing not to watch the licensed version.
“The Revenant was released with a brilliant record behind it. It would be appreciated if you could recommend it as a must-see masterpiece during the Golden Week to your family and friends, and let them know about the highlights of the movie.

World IP Day has become an important opportunity to celebrate creativity and innovation and raise awareness about the need to value and robustly protect intellectual property. JIMCA will continue to celebrate this event and looks forward to holding special screening events in the future.

World IP Day has become an important opportunity to celebrate creativity and innovation and raise awareness about the need to value and robustly protect intellectual property. JIMCA will continue to celebrate this event and looks forward to holding special screening events in the future.